Shell V-Power Nitro+ Global Launch

Global PR Launch

Shell V-Power Nitro+ Global Launch

The project

To celebrate Shell’s new V-Power Nitro+ formulation, attendees had the opportunity to experience a panel discussion moderated by NBC Sunday Night Football broadcaster Melissa Stark with high-performing individuals across various industries in fuel science, racing and sports, including five-time World Series champion and National Baseball Hall of Fame inductee Reggie Jackson, Olympic gold medal skier Lindsey Vonn, and F1 test driver and 24 Hours of Le Mans winner Marc Gené.

Held in New York City’s Midtown and featuring detailed set build, Ferrari car installation, wrap-around projection mapping and premium hospitality throughout.

Role

Senior Event Producer (Project Lead) for Wunderman Thompson

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