Fanta Spookbooth

As a brand that seeks to owns the colour orange, Fanta has a special relationship with Halloween.

Wunderman Thompson was in charge of delivering an activation designed to scare the public silly on the biggest screen in Europe. Guests were invited to walk through the creepy corridors beneath Picadilly Lights before encountering a jump scare for the ages with their reactions captured on camera and pushed live onto the Picadilly Lights billboard for all to see before walking away with a bottle of Fanta.

So scarily good they asked the team to do it again the next year.