Canon — World Unseen

The photography exhibition you don’t need to see. An experience for blind, partially sighted, and sighted people, with Canon technology and the RNIB.

Canon believes that everyone should be able to experience photography. That’s why World Unseen was launched at Somerset House: a truly immersive exhibition experience where you don’t just see the photography, you feel and hear it.

We used innovative production techniques to transform a traditionally visual experience into a multi-sensory one with truly inclusive design. We used parabolic directional audio soundscapes and tactile Canon printing technology alongside a wide range of other accessibility measures to make this an experience to remember for everyone who walked through the door. World Unseen transformed the way that we experience imagery, whilst also raising awareness of various eye conditions and the experience of those living with them.

Exit polls recorded an NPS score of 70 (outstanding), 84% of visitors said they had a better understanding of the visual impairment experience, and 74% described Canon as a ‘force for good’. Winner of multiple awards including Campaign Experience Awards ‘Creative Event of the Year’.