Aston Martin DBS Global Launch

Car launches often follow a certain format. But for Aston Martin’s flagship super GT launch, we wanted to do things differently.

Our answer was to transform the car’s essence into an immersive language of light with an installation of hexagonal columns inspired by the details of the grille. Every movement, reflection and reveal expressed the car’s lightness, precision and power. A global launch event at London’s The Roundhouse featuring Nick Knight content and live streamed around the world.